6 Creative Strategies for Hard Times

, 05 Apr 2009

Don’t just survive the recession.

Attack it.

 

The Let’s Make it Together creative.

The co-creation approach where brands involve consumers in the origination of their product, service or communications.

  • Walkers Crisps Do us a Flavour
  • Red Bull Art  of Can
  • Design a Boeing
  • Beastie Boys I Shot That
  • Revels Eviction

 

The Make it Personal creative.

Invite input from the people you want to talk to. Get to know your customers and use that information to give them something bespoke.

  • CRUK Christmas eCards
  • Mini Personal billboard
  • Ikea Personal cover
  • Tate Britain’s Your collection
  • Lego Factory

 

The Warts and All creative.

Be more open and engage with your customers. Show behind the scenes and ask  for feedback – good and bad.

  • My Starbucks Idea
  • Dell  Forums
  • Innocent
  • MacDonald’s
  • Make up your own mind
  • VW Transparent Factory

 

The Complementary Brands creative.

Get into bed with another brand and create something distinctive that captures  people’s attention.

  • The National Gallery and HP
  • Help the Aged and Innocent
  • H&M and The Sims
  • Nike and Apple
  • Cadbury and Orange
  • MTV and Zara

The We know Online Behaviour creative.

Tap into online behaviour and interact with it in a way that’s
useful, entertaining or playful.

 

  • Handbag Facebook App
  • Whopper Facebook defaulter
  • Compare the Market on Twitter
  • Lynx Fit Girl Finder

 

The Do Something Useful creative.

Create a useful personal experience and make it available to lots of people through online connections.

  • Bugaboo Daytrips
  • Uniqlock
  • Plum baby Plum Vision
  • O2 Wireless Festival

 

Keep promoting your brand and engaging people through the downturn.

Because now, more than ever before, standing still is the new running backwards.

 

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